Overview of the new design language in the Babylon Health application. Translating the brand charater and qualities into design: Authentic, human, an authority on health, bold, trustworthy, accessible, innovative and intelligent. All images are for
Design direction for all refreshed brand assets.
The global Babylon brand guidelines website. Providing access to all brand assets, the design system component library and the content style guides.
Three in one. All assets and guidance accessed from one global site. View brand guidelines: https://dna.babylonhealth.com/brand/
Creating detailed guidelines for each brand asset.
Redesign of the symptom checker, reducing the interface to one question at a time. Introducing a branded moment with the moving 'Intelligent Cloud’.
Improving diagnostic outcome with a coherent and detailed medical illustration, used to pinpoint pain and support the communication of medical conditions.
Producing a monthly Experience Design email sent out to our the global community, sharing and celebrating the latest from Design.
Computer stickers were designed for the launch of the site, with the added domain name as a reminder. Translating the brand vision into other areas of the business for a consistent brand identity across all touchpoints. Brand and Design team wor
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