Cuts through super-saturated markets with compelling experience vision design, building creative strategies based on consumer insights and signals from key forces of change in the world. Possesses in-depth knowledge as a designer, communicator, and maker, with strong storytelling skills and creative leadership. Excels at building creative cultures, leading successful multidisciplinary design teams to deliver compelling multi-platform solutions across the entire customer journey that are fitting for the future fabric of life.
Practicing and applying human-centred design thinking to solve problems small and large.
See the bigger picture
Desire to shape experiences so people can make the connection between the company mission and design within the context of a rapidly changing technological and cultural landscape.
Observe, then design
Work within multidisciplinary teams to synthesize and reveal patterns and insights about people, that provide key design drivers for innovative solutions.
Prototype the experience
Tell powerful brand and design stories that resonate across the business to gain impact, always seeking for new mediums to inspire and delight and to test ideas.
Promote learning and teaching
Participate in design critiques with teams, providing guidance, coaching, and constructive feedback in service of delivering world-class work.
Motivated team
Nurturing a creative culture within the community, encouraging initiatives that foster creative thinking.
The beauty is in the detail
Always striving to better my craft with extensive understanding of the creative process and continuous learning of creative tools.
Transparency and clear communication
Applies lean UX principles, methodologies and daily progress stand-ups within agile environments to effectively unify designers, developers and the extended team.